About

Nature-Inspired Products That Enhance The Patient Experience
Scenic Hospital Curtains, Overheads, and Wall Treatments

Sereneview was founded in 2002, to bring inspiring Nature scenes to the hospital setting – using evidence-based design to enhance the patient experience and healing process. This creates a positive patient experience that can have an impact on reimbursement rates.

With a unique, patented production process, Sereneview has pioneered a line of high quality, products with antibacterial properties, including scenic hospital curtains and scenic overheads – that bring beautiful views of Nature to the bedside.

The creation of award-winning Nature photographer Ernesto Rodriguez, graphic artist Loren Price, and a skilled team of décor artisans, Sereneview offers a wide array of durable products with antibacterial properties and peaceful Nature images. The company is headquartered in Avalon on Santa Catalina Island, California.

The Sereneview line of products includes:

  • Scenic Hospital Curtains– Nature scenes and Nature-inspired patterns
  • Scenic Overheads– Ceiling tiles and lighting luminaires
  • Scenic Wall Treatments– Acoustic wall panels, wall murals and lightboxes

The Sereneview products are built upon 40 years of research, which establishes that viewing Nature scenes:

  • Releases serotonin
  • Lowers stress and anxiety
  • Reduces pain medication intake, and
  • Leads to shorter hospital stays

These scenes of Nature are visual therapy that act as a positive distraction and helps induce a daydream-like state. The Sereneview hospital privacy curtain is the recipient of the prestigious Nightingale Award for Most Innovative New Product from The Center For Healthcare Design and Healthcare Design magazine. In 2012, Planetree honored Sereneview with the Spirit of Planetree Award for our commitment to better patient care. Sereneview privacy curtains and other products are now utilized in over 700 healthcare facilities nationwide.

We have partnerships with Planetree and companies that recognize “a healing environment is a healthy environment for everyone.”

Who We Are

Ernesto Rodriguez
Photographer & Founder

Ernesto Rodriguez has worked as a professional artist/photographer for the past 30 years. He holds an M.S. degree in Counseling Psychology and has served as a school psychologist to State Department assisted schools. From 1980-1988 he provided psychological services at schools in Colombia and Saudi Arabia. In 1988 he founded Ernesto Rodriguez Photography, which provides photography services to clients in the oil and gas, maritime, construction, and transportation industries.

Since 1997 Ernesto has been an Adjunct Professor of Photography, teaching digital impressionism at Webster University in The Netherlands. Ernesto’s fine art works are published and distributed to galleries nationwide by New Era Portfolio in Austin, Texas and is a contributing artist to Healing Photo Art. His works are in the collections of the Museum of Modern Art in New York, and currently on exhibit at the Smithsonian in Washington DC. On the cutting-edge of visual technology, it was Ernesto’s inspiration that lead to the creation of Catalina Curtain Company, Inc. in 2002.

Loren J. Price
Sales & Production

A graphic artist and master printer, Loren J. Price brings over 40 years of experience in the graphic arts industry to managing the development, production and sale of the Sereneview product line.

Price is considered a pioneer in digital publishing, and developed a continuous tone printing process to achieve the highest possible quality in photos. He started his career in printing at the young age of 12, and he is a seasoned professional in manufacturing and sales in the graphic arts industry. He is considered a key figure in corporate communications and information design.

In 1985 Price opened Price/Western, a multimedia design firm specializing in interactive marketing solutions. He has taught computer illustration at Chapman University and print production at Fullerton College. Now focusing full-time on Sereneview, the agency closed in 20012.

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